Companies today are spread across various geographies. Thanks to the internet and advances in technology, bridging gaps has never been this easy. For companies with multiple locations, employees were required to travel and train in other parts of the world. This meant huge travel, boarding and lodging expenses. Later on, training using video material gained popularity and eliminated all extra expenses.
For example, if the training department of your company was located in Toronto, you could plan for a Corporate Video Production in Toronto. Once produced, it could be uploaded onto a training website or on the company intranet for employees to access and learn at their convenience. To could also use Adobe’s Flash to create your video content. To stay updated on their latest products and technology, visit adobe.com
Another advantage of producing a video instead of face-to-face instructions is that it can be viewed anytime as per one’s convenience therefore even eliminating any challenges due to time zone differences. A video has to be highly engaging to be able to generate interest via a computer screen. A few points can be kept in mind before starting off to create a video.
1. Plan the content of the video by beginning with figuring out the purpose of the video and what the actual content would be. Also keep in mind who your target audience is and plan accordingly
2. Keep distinct takeaways from each video session. Your entire session should finally summarize to these points. It helps to keep your video uncluttered.
3. Discuss your concept and presentation with a subject matter expert to find ways to keep the content creative.
4. Plan all locations – both interior and exterior, as per your requirement
5. Keep your budget in mind, as far as possible, you do not want to overshoot your budget
6. If it is a training video, ensure that the trainer is aware of how to present the content with the camera on. If possible, keep a few trial shoots to help the trainer get accustomed to a camera.
7. Ensure that the introduction is not a boring one. Keep it creative and fresh.
8. Do not have a single frame shown with the instructor alone speaking away. After a while, it feels monotonous. Your audience will get bored and lose track. Keep the scene interspersed with other interesting and related scenes but not so much as to distract the audience or throw them off –track.
9. Your plan must be thorough with budget, schedule, cast and crew starting from concept to post-production to launches.
It is important for all the above to fall in place. Keep the plan thorough. A shoot is a huge team effort. If any of the cast or crew members did not show up, it could result in cancellation of the shoot on that particular day. Not only does that mean postponement but there is a big cost angle to it all. Choose an effective instructor as well, someone who is not only an expert in the area of interest but also who is camera friendly. It helps immensely to have both skills. With all this worked out, you should be in a good position to shoot your training/ how –to video. Good luck!