Importance Of Empathy In Digital Marketing

A world without empathy will be confusing and chaotic. It is difficult to live in a world without empathy. Empathy is what creates connection between two people. It brings people together and helps forging friendship and love. Empathy makes people feel that someone cares about us. Everyone in this work would feel lonely and vulnerable if they did not feel empathetic.

In the field of Digital Marketing as well empathy plays an important role. Human beings have more ability to relate to each other’s feelings and then spread love that makes this world a better place to live. has many tools that can help with understanding important customer service trends and how to go about it.

There are so many websites that gets created every day. It is not a surprise therefore that many users now have negative experience on the websites they frequently visit because there is so much spam that is loaded. A customer is redirected many times before her reaches the right content. When a customer experiences so much, it creates a negative experience about the brand itself. This negative experience leads the customer to avoid the products that are manufactured by the brand and they end up not buying their products no matter how long they have used them for.

It now becomes the task of the marketing team to be transparent and restore the faith the customer had in their products. This is done using various methods such as directing traffic, understanding the bounce rate of the website, social signals etc. empathy is the natural way to connect with people and this is why we feel connected to pets and also feel like we have personally won if our sports team wins. The way empathy can be used in digital marketing is to understand human psychology and then use that to increase the reputation in the industry.

Engage with industry experts and understand what kind of strategies they follow. You can also speak to customers directly and understand why they are feeling negative about your company and what can be done to improve their experience. it might sound difficult at first. You might be surprised by the answers you are getting if you can pay attention carefully. Using the sales tactics and different strategies is important to increase sales. But if you want to establish relationships quickly, reaching out to them directly will be the best bet. This will not work unless you have established good connection with the customer. This connection can happen only if you can empathise or put yourselves in the customer’s shoes.

One of the important parts of the relationship is keeping up with the promise. Clients trust and believe professionals who can keep up with the promise. This creates a positive impression and forms the foundation for a great relationship in future top. No matter how long you have known the customer or he has been in business with you, you cannot take the customer for granted when it comes to treating them. They should always be treated with respect.

If sales helps you to get customers, empathy ensures that they do not leave you and stay with you fr ages to come.

Points To Remember To Create Your Instructional Videos

instructional-videos-chalkboard-graphicCompanies today are spread across various geographies. Thanks to the internet and advances in technology, bridging gaps has never been this easy. For companies with multiple locations, employees were required to travel and train in other parts of the world. This meant huge travel, boarding and lodging expenses. Later on, training using video material gained popularity and eliminated all extra expenses.

For example, if the training department of your company was located in Toronto, you could plan for a Corporate Video Production in Toronto. Once produced, it could be uploaded onto a training website or on the company intranet for employees to access and learn at their convenience. To could also use Adobe’s Flash to create your video content. To stay updated on their latest products and technology, visit

Another advantage of producing a video instead of face-to-face instructions is that it can be viewed anytime as per one’s convenience therefore even eliminating any challenges due to time zone differences. A video has to be highly engaging to be able to generate interest via a computer screen. A few points can be kept in mind before starting off to create a video.

1. Plan the content of the video by beginning with figuring out the purpose of the video and what the actual content would be. Also keep in mind who your target audience is and plan accordingly
2. Keep distinct takeaways from each video session. Your entire session should finally summarize to these points. It helps to keep your video uncluttered.
3. Discuss your concept and presentation with a subject matter expert to find ways to keep the content creative.
4. Plan all locations – both interior and exterior, as per your requirement
5. Keep your budget in mind, as far as possible, you do not want to overshoot your budget
6. If it is a training video, ensure that the trainer is aware of how to present the content with the camera on. If possible, keep a few trial shoots to help the trainer get accustomed to a camera.
7. Ensure that the introduction is not a boring one. Keep it creative and fresh.
8. Do not have a single frame shown with the instructor alone speaking away. After a while, it feels monotonous. Your audience will get bored and lose track. Keep the scene interspersed with other interesting and related scenes but not so much as to distract the audience or throw them off –track.
9. Your plan must be thorough with budget, schedule, cast and crew starting from concept to post-production to launches.

It is important for all the above to fall in place. Keep the plan thorough. A shoot is a huge team effort. If any of the cast or crew members did not show up, it could result in cancellation of the shoot on that particular day. Not only does that mean postponement but there is a big cost angle to it all. Choose an effective instructor as well, someone who is not only an expert in the area of interest but also who is camera friendly. It helps immensely to have both skills. With all this worked out, you should be in a good position to shoot your training/ how –to video. Good luck!

Choose Your Mobile Apps Wisely

mobile-app-developmentAccording to the US government portal the demand for Mobile applications has escalated in all business sectors. It is clear that novice apps should be made to keep at pace with the rising needs and therefore, app development companies thrive to accelerate their technology to a broader sense. The Android Playstore or the app store is lodged with immense software applications to accomplish individual needs. Choosing the right application does not demand a great level of knowledge like rocket science. The top-notch Custom Application development Services develops these kinds of applications with advanced tools and technology to generate sophisticated customized solutions to meet our needs.

A basic understanding and a bit of technical knowledge is all what is expected from you to pick out a good company and app from the already flooded market. Whatever be the nature of the business, every marketer is habituated to unauthorized claims. The same occurs at the mobile app development companies too. While hunting for a mobile app developing firm, scrutinize for partners that have already worked with reputable brands or a part of that brand. Popular companies showcase their achievements with big brands to delight customers. A mobile application development platform should be chosen wisely and clients should look for the requirements and the level of customization they would like to adopt prior to selection.

Strategy to be followed while selecting

Know your specification first. Filter the companies during your search in such a way that it closely matches with your needs. The type of applications that you require should be streamlined, select the most suitable one for iOS, Android or Windows. For a native one or a hybrid model, refer to these guidelines and resolve them yourself to reach a conclusion.

The credibility of the application that you develop is another factor to be considered. Look for their previous work in the development market, how well the clients are satisfied with the product and other brands that they adopt. This speaks more about the utility of the app developed.

A portfolio shouts out the precedent functions the company has already set out. You would know how much expertise the company has in the development of your app. A fair judgement is made with the research out of the previous work. A client reference is the most suitable method to choose the app as well as the client. Reviews and testimonials play an important role to get the basic know-how of the developed app.

Agility and advancement are the core competent factors for a developer. Check for them and stay away from companies that do not upgrade the trends according to market. Transparency should be maintained throughout the development phase. The client should be able to communicate with them easily, get a proper feedback and act accordingly. Check for the company if it is willing to create prototypes and models before assembling the actual ones. Does the company usually breach its deadlines? And, do they offer complete involvement with your product? These points are to be considered.

The company should render excellent customer services promptly and keep the client informed about the progress of app development. The client should be communicated through emails, Skype or chat to know the status of the development. The systems should not be an out-dated model; rather it should be a cutting edge app.

IT Asset Management And Disposition: A Must Do

disposition-services-600x300Record management, storage and retrieval are the major areas businesses would focus on during their run. Destroying superfluous paper-based data by incineration or other similar methods seems logical to get rid of obsolete files that are no longer needed, however, disposition is quite critical for every firm due to the rising concern about privacy and security. Removing digital data from electronics is not as easy as you think in today’s world. Hence, careful analysis and handling is essential to prevent disclosure of preserved information. Hi-tech companies consider this as their core responsibility and sophisticated measures are invented to remove the chaos of IT disposition. Visit to know about the management of IT assets and recycling. If you are curious to know about environmental benefits and the detrimental effects of e-wastes on environment, check

According to the National Institute of Standards and Technology, whatever systematic methods are being implemented, it may leave some traces of data inside. Unauthorized access to information, trashcan diving for improperly disposed data, etc. are good sources of illicit information that could hurt clients as well as business firms.

Disposition in a broader sense, is the end stage of a record’s life. It encompasses active, semi active and inactive stages. In the first two stages, chances are more to get the information accessed. Prior to disposal, the governing operations should regulate the electronic records to ensure compliance.

How critical is this?
Due to the massive increase in the extent of business activity, companies are pursuing methods to store information in the Cloud-servers and onsite or offsite storage devices like laptops, portable tablets and phones. Hence, the situation demands the necessity for secure disposal of such devices. Sensational and confidential data should not fall into the wrong hands and may lead to lawsuits, punishable offence, business falls and judicial action. Electronic data like e-mails, texts, voicemail, patient or customer files, and financial records require strict observations while throwing away. These correspondences, if deleted to trash do not remove them completely from the system. Hence they should be judiciously sanitized by adopting methods like pulverizing or incinerating.

Methods Adopted

· Destruction by the name itself refers to the complete removal of the data from storage-devices that are not required for future use. It is done by shredding and incineration.

· Purging refers to a secure magnetic erase or degaussing the files on a hard drive. However this is not effective with DVDs and CDs.

· Clearing means overwriting the data by using software. This is accomplished by fixing letters, numbers or symbols in a linear method.

· Disposal refers to the collective dumping of materials, usually done for non-confidential data. However, if the privacy is breached and sensitive data is leaked, the company as well as the client could be held responsible and may face legal consequences.

While choosing methods to destroy files and electronics, an organization should consider many factors like the quantity of records, cost of disposal, environmental effects on adopting methods like incineration or pulverization and above all will the technique meet the adequate guidelines and legal compliance standards.

Understanding The Top SEO Trends Of 2016

seo6The previous year had been an exciting one for the SEO industry, as per the statistics shown at The long awaited Mobilegeddon update was released, which helped in promoting the importance of mobile-friendly sites, as well as other dozen or so minor Google updates. The following seven changes are notably the new trends which will possibly be shaping the future of the search. The Digital Agency in Edinburgh is time and again innovating new SEO techniques to improve the search ranking.

1. Written Content being overtaken by Video Content in ROI for B2C for Brands and Industries
Written content is considered to be standard even by the vast majority who believe that new formats of the content must be included and that different formats of the content are a good idea. However, written content is the baseline for most of the brands with images, videos, infographics and other medium that serve as peripheral additions. In 2016, a couple of new technologies will shift the long-standing trends. Video content might replace written content due to its effectiveness, reach, engagement and overall ROI. The popularity of video apps like Vine, Snapchat and Periscope all are partially responsible for the users’ preference over visual content over written content. Adding video ads in search result is also a new experiment from Google. B2B brands might follow this close to 2019.

2. Mobile Optimization is becoming more important than Desktop Optimization
Desktop search has been the standard form of search till the past year. With growing mobile users, mobile searches have surpassed the desktop searches. This might result in giving more importance to optimization of mobile searches.

3. Digital Assistants Changing the Search Queries
Search engines these days receive more queries from digital assistants like Cortana, Google Now and Siri and they have changed the complexity of the search. Spoken queries are found to have different results than typed queries, meaning that keywords are much different for typed queries.

4. Aggregated Content Diminishing the Power of News and Event Coverage
A new feature called moments is being tried out by twitter, which aggregates posts, videos and images of live events and news stories in a single channel for the users to see. Twitter is not the only platform in which such live feeds can be experimented with, but the power of articles that is not automatically sourced will get diminished in the upcoming days.

5. Social Content Being More Readily Indexed
Google has already made deals with Twitter and Facebook so that results from these social networking sites might turn up when a query is made. Posts made on social networking sites might also show up in the search results, making the individual posts as important as any website.

6. Deep Links Becoming More Important
The anticipation of Google is that the apps might overtake web pages in both functionality and popularity. When this becomes the case, deep links to apps will become as important as deep links on the web.

8. Local Searches Getting Even More Local
With wearable devices like Apple watches, local searches tend to get even more specific and location-based and the results might change from city or region to street or neighborhood and the search results might also be ranked based on the region.