Four Important Reasons For Organic SEO


Many business firms are now investing in organic SEO methods since organic SEO is search engine friendly and your website is easily indexed and visible in the search engine. This article contains the reasons why you want to invest in organic SEO methods for your business.

You must hire an already established digital marketing agency. For effective marketing results for your business, choose SEO Edmonton – Above The Fold, SEO and web marketing company that makes your website to reach top three positions in the Google search.

In the next few years, the number of firms using SEO methods will be high. An article on eight important SEO rules to dominate the search engines in 2017 is published on the site Since SEO improves the sales and profit of the business, many business owners prefer it.

First, you must aware that SEO techniques are helpful to improve your website ranking. The SEO expert’s states that, till you focus on SEO methods that offer the optimum user experience your site can enjoy organic traffic and higher positioning on the website.

Now more than 50% of the customers use online sites for purchasing products, reading product reviews, and search engines attract most of the market share. People mostly prefer mobile devices to access the internet, and this boosts the traffic sent to the mobile devices instead of their PC or laptop.

You must ensure that you have fresh and quality content on your website that resolves the problems of your visitors. Incorporating SEO techniques in your website never stops in the future. The keyword based traditional content and also video and audio based searches are based on SEO methods and it continues to be a success as long as it boosts your website ranking.

SEO method is very cheap when compared to traditional marketing methods, PPC, e-mail marketing program, etc. Though social media marketing and PPC are essential for your business organic SEO remains the main thing for the online presence of your business.

Importance Of Empathy In Digital Marketing

A world without empathy will be confusing and chaotic. It is difficult to live in a world without empathy. Empathy is what creates connection between two people. It brings people together and helps forging friendship and love. Empathy makes people feel that someone cares about us. Everyone in this work would feel lonely and vulnerable if they did not feel empathetic.

In the field of Digital Marketing as well empathy plays an important role. Human beings have more ability to relate to each other’s feelings and then spread love that makes this world a better place to live. has many tools that can help with understanding important customer service trends and how to go about it.

There are so many websites that gets created every day. It is not a surprise therefore that many users now have negative experience on the websites they frequently visit because there is so much spam that is loaded. A customer is redirected many times before her reaches the right content. When a customer experiences so much, it creates a negative experience about the brand itself. This negative experience leads the customer to avoid the products that are manufactured by the brand and they end up not buying their products no matter how long they have used them for.

It now becomes the task of the marketing team to be transparent and restore the faith the customer had in their products. This is done using various methods such as directing traffic, understanding the bounce rate of the website, social signals etc. empathy is the natural way to connect with people and this is why we feel connected to pets and also feel like we have personally won if our sports team wins. The way empathy can be used in digital marketing is to understand human psychology and then use that to increase the reputation in the industry.

Engage with industry experts and understand what kind of strategies they follow. You can also speak to customers directly and understand why they are feeling negative about your company and what can be done to improve their experience. it might sound difficult at first. You might be surprised by the answers you are getting if you can pay attention carefully. Using the sales tactics and different strategies is important to increase sales. But if you want to establish relationships quickly, reaching out to them directly will be the best bet. This will not work unless you have established good connection with the customer. This connection can happen only if you can empathise or put yourselves in the customer’s shoes.

One of the important parts of the relationship is keeping up with the promise. Clients trust and believe professionals who can keep up with the promise. This creates a positive impression and forms the foundation for a great relationship in future top. No matter how long you have known the customer or he has been in business with you, you cannot take the customer for granted when it comes to treating them. They should always be treated with respect.

If sales helps you to get customers, empathy ensures that they do not leave you and stay with you fr ages to come.

Points To Remember To Create Your Instructional Videos

instructional-videos-chalkboard-graphicCompanies today are spread across various geographies. Thanks to the internet and advances in technology, bridging gaps has never been this easy. For companies with multiple locations, employees were required to travel and train in other parts of the world. This meant huge travel, boarding and lodging expenses. Later on, training using video material gained popularity and eliminated all extra expenses.

For example, if the training department of your company was located in Toronto, you could plan for a Corporate Video Production in Toronto. Once produced, it could be uploaded onto a training website or on the company intranet for employees to access and learn at their convenience. To could also use Adobe’s Flash to create your video content. To stay updated on their latest products and technology, visit

Another advantage of producing a video instead of face-to-face instructions is that it can be viewed anytime as per one’s convenience therefore even eliminating any challenges due to time zone differences. A video has to be highly engaging to be able to generate interest via a computer screen. A few points can be kept in mind before starting off to create a video.

1. Plan the content of the video by beginning with figuring out the purpose of the video and what the actual content would be. Also keep in mind who your target audience is and plan accordingly
2. Keep distinct takeaways from each video session. Your entire session should finally summarize to these points. It helps to keep your video uncluttered.
3. Discuss your concept and presentation with a subject matter expert to find ways to keep the content creative.
4. Plan all locations – both interior and exterior, as per your requirement
5. Keep your budget in mind, as far as possible, you do not want to overshoot your budget
6. If it is a training video, ensure that the trainer is aware of how to present the content with the camera on. If possible, keep a few trial shoots to help the trainer get accustomed to a camera.
7. Ensure that the introduction is not a boring one. Keep it creative and fresh.
8. Do not have a single frame shown with the instructor alone speaking away. After a while, it feels monotonous. Your audience will get bored and lose track. Keep the scene interspersed with other interesting and related scenes but not so much as to distract the audience or throw them off –track.
9. Your plan must be thorough with budget, schedule, cast and crew starting from concept to post-production to launches.

It is important for all the above to fall in place. Keep the plan thorough. A shoot is a huge team effort. If any of the cast or crew members did not show up, it could result in cancellation of the shoot on that particular day. Not only does that mean postponement but there is a big cost angle to it all. Choose an effective instructor as well, someone who is not only an expert in the area of interest but also who is camera friendly. It helps immensely to have both skills. With all this worked out, you should be in a good position to shoot your training/ how –to video. Good luck!

Choose Your Mobile Apps Wisely

mobile-app-developmentAccording to the US government portal the demand for Mobile applications has escalated in all business sectors. It is clear that novice apps should be made to keep at pace with the rising needs and therefore, app development companies thrive to accelerate their technology to a broader sense. The Android Playstore or the app store is lodged with immense software applications to accomplish individual needs. Choosing the right application does not demand a great level of knowledge like rocket science. The top-notch Custom Application development Services develops these kinds of applications with advanced tools and technology to generate sophisticated customized solutions to meet our needs.

A basic understanding and a bit of technical knowledge is all what is expected from you to pick out a good company and app from the already flooded market. Whatever be the nature of the business, every marketer is habituated to unauthorized claims. The same occurs at the mobile app development companies too. While hunting for a mobile app developing firm, scrutinize for partners that have already worked with reputable brands or a part of that brand. Popular companies showcase their achievements with big brands to delight customers. A mobile application development platform should be chosen wisely and clients should look for the requirements and the level of customization they would like to adopt prior to selection.

Strategy to be followed while selecting

Know your specification first. Filter the companies during your search in such a way that it closely matches with your needs. The type of applications that you require should be streamlined, select the most suitable one for iOS, Android or Windows. For a native one or a hybrid model, refer to these guidelines and resolve them yourself to reach a conclusion.

The credibility of the application that you develop is another factor to be considered. Look for their previous work in the development market, how well the clients are satisfied with the product and other brands that they adopt. This speaks more about the utility of the app developed.

A portfolio shouts out the precedent functions the company has already set out. You would know how much expertise the company has in the development of your app. A fair judgement is made with the research out of the previous work. A client reference is the most suitable method to choose the app as well as the client. Reviews and testimonials play an important role to get the basic know-how of the developed app.

Agility and advancement are the core competent factors for a developer. Check for them and stay away from companies that do not upgrade the trends according to market. Transparency should be maintained throughout the development phase. The client should be able to communicate with them easily, get a proper feedback and act accordingly. Check for the company if it is willing to create prototypes and models before assembling the actual ones. Does the company usually breach its deadlines? And, do they offer complete involvement with your product? These points are to be considered.

The company should render excellent customer services promptly and keep the client informed about the progress of app development. The client should be communicated through emails, Skype or chat to know the status of the development. The systems should not be an out-dated model; rather it should be a cutting edge app.

IT Asset Management And Disposition: A Must Do

disposition-services-600x300Record management, storage and retrieval are the major areas businesses would focus on during their run. Destroying superfluous paper-based data by incineration or other similar methods seems logical to get rid of obsolete files that are no longer needed, however, disposition is quite critical for every firm due to the rising concern about privacy and security. Removing digital data from electronics is not as easy as you think in today’s world. Hence, careful analysis and handling is essential to prevent disclosure of preserved information. Hi-tech companies consider this as their core responsibility and sophisticated measures are invented to remove the chaos of IT disposition. Visit to know about the management of IT assets and recycling. If you are curious to know about environmental benefits and the detrimental effects of e-wastes on environment, check

According to the National Institute of Standards and Technology, whatever systematic methods are being implemented, it may leave some traces of data inside. Unauthorized access to information, trashcan diving for improperly disposed data, etc. are good sources of illicit information that could hurt clients as well as business firms.

Disposition in a broader sense, is the end stage of a record’s life. It encompasses active, semi active and inactive stages. In the first two stages, chances are more to get the information accessed. Prior to disposal, the governing operations should regulate the electronic records to ensure compliance.

How critical is this?
Due to the massive increase in the extent of business activity, companies are pursuing methods to store information in the Cloud-servers and onsite or offsite storage devices like laptops, portable tablets and phones. Hence, the situation demands the necessity for secure disposal of such devices. Sensational and confidential data should not fall into the wrong hands and may lead to lawsuits, punishable offence, business falls and judicial action. Electronic data like e-mails, texts, voicemail, patient or customer files, and financial records require strict observations while throwing away. These correspondences, if deleted to trash do not remove them completely from the system. Hence they should be judiciously sanitized by adopting methods like pulverizing or incinerating.

Methods Adopted

· Destruction by the name itself refers to the complete removal of the data from storage-devices that are not required for future use. It is done by shredding and incineration.

· Purging refers to a secure magnetic erase or degaussing the files on a hard drive. However this is not effective with DVDs and CDs.

· Clearing means overwriting the data by using software. This is accomplished by fixing letters, numbers or symbols in a linear method.

· Disposal refers to the collective dumping of materials, usually done for non-confidential data. However, if the privacy is breached and sensitive data is leaked, the company as well as the client could be held responsible and may face legal consequences.

While choosing methods to destroy files and electronics, an organization should consider many factors like the quantity of records, cost of disposal, environmental effects on adopting methods like incineration or pulverization and above all will the technique meet the adequate guidelines and legal compliance standards.